How WebXR Will Make Your Company Successful
WebXR Examples In Business That Will Make Your Company More Successful

Companies can increase their income and the number of new customers and sales. And they can do it with established proper communication with customers, and customers trust the company. 

Modern technologies play a crucial role in strategy formation. If online sales entered our lives a long time ago and become a common thing, XR technologies are just slowly integrating into routine. But extended reality already sparkles interest in both customers and companies. WebXR is one of them. It allows using all the benefits of virtual and augmented reality through web browsers. 

“When I was starting out, there weren’t a lot of people in the field. All of the cool kids in XR were telling me that the browser was dead,” event host Samantha Mathews said in her opening remarks. “But the web has a magical way of closing the gap between physical and virtual experiences … to me, the 3D web solves the problem of how flat the internet is”, said Samantha Mathews, CEO and CTO of LOCI.

In our new article, you will discover how WebXR is capable of improving your business and encouraging your customers to use your services. Successful use cases added.

What is WebXR

WebXR is a Web application programming interface that allows browsers to support virtual and augmented reality on a web page, with no requirement to download a native app. WebXR provides customers with access to immersive content regardless of devices they use: a smartphone, VR headset, PC, tablet, etc.

Virtual reality

VR in browsers is most often used for online games and virtual excursions. The web game Vivid, where VR headset user lights fireworks with sight is one of the WebXR VR examples. 

Augmented reality

Augmented reality in WebXR uses images, QR codes, and physical objects as markers that activate AR and superimpose digital objects in the real world. WebAR also has the possibility to track face mimics and body movement which makes AR content more realistic. WebAR is constantly used for designing virtual try-on and makeup. 

Here, you can read more about WebXR. 

WebXR Advantages For Business

First of all, WebXR offers customers a new interesting, and immersive solution to see items in the way they would look in reality. Thus, digital technologies can make shopping more convenient and personalized. 

According to RetailDive, 71% of zoomers want their shopping experience to be better personalized, plus 83% of them want their shopping to be more entertaining. 

Read more about other WebXR advantages here. 

WebXR Examples In Business

WebXR is a convenient format to design interactive advertisements and virtual try-on for digital versions of items before purchasing.

Useful WebAR Item Packages

WebAR packages is one of the digital solutions to facilitate product choice. These item packages offer customers some additional useful functions, including visualization of the food product ingredients, for example. WebAR packages can contain visuals of step-by-step recipes, some interesting facts about the product, entertaining elements, etc. 

Using item packages like this, you can demonstrate a brand’s positive side, because a company with WebAR packaging creates additional value for customers, both useful and entertaining.

According to Salsify, 46% of customers said they would pay more to trusted brands

For example, Asda Wagyu Steaks developed WebAR packages for ready-made steaks. Every package contains a QR code that activates AR demonstration of how and on what recipe a steak was cooked. 

WebXR Content For Stores

Gamified immersive experiences can draw customers’ attention to your products and form positive associations. Web advertisements like this are effective if you demonstrate them right before your product was purchased.

According to statistics, brand recognition is increased by 70% when they use augmented reality to encourage their customers. 

For example, Kinder developed a WebAR experience for children in supermarkets. To activate the experience, you can find a QR code flyer on store shelves. After you scan the code on a smartphone, the virtual portal to Africa with animals opens. This experience has entertaining and educating functions because a child learns new facts about every African animal.

Virtual Try-On For Fashions

Virtual try-on is another technology that is already used in retail. It gives a customer the possibility to try on an item’s digital version before buying, thus increasing the number of purchases and reducing the number of returns. According to Shopify, the number of returns was reduced by 40% after the AR try-on implementation. 

Moreover, virtual try-on gives clients the possibility to customize an item and show how it would look in the physical world. According to ThreeKit, 40% of customers said they were ready to pay more for an item with the possibility to customize it in AR. 

Qualium Systems has its own AR Glasses Fitting App, which we also transferred to WebXR. More information about the app is available here.

Virtual Makeup in WebXR

Cosmetics testing with modern technologies provides a better understanding of what lipstick or eyeshadow color fits customers most during online shopping. So, more than 44% of beauty and health purchases in America were made through the web.

Cosmetics brand Perfect Corp. developed its own virtual makeup,  where you can try on digital lipstick, foundations, eyeshadow, and other decorative cosmetics items, using a web camera. 

A year ago, in the midst of the COVID-19 pandemic, the company developed virtual makeup try-on right in their stores, where clients could test cosmetics with no need to take their masks off. That’s a bright example of how brands can adapt to the surrounding restrictions.

In one of our previous articles about extended reality in retail, we wrote about virtual try-on and makeup.  

WebXR Furniture Testing

Choosing furniture and home decor for a real interior with digital immersive technologies prevents the purchase of physical items that didn’t suit a customer because of the wrong size or color. 

According to David Sobie, Happy Returns co-founder and CEO, 15% to 40% of purchases came from customers who bought items online. 

Mazing XR developed a WebAR app that allows placing digital furniture and home decor right into the physical interior.

How WebXR Facilitates Food Ordering

WebXR also found its place in restaurants and food delivery. Due to the fact that AR projections show the dish and its ingredients before ordering, customer service in restaurants gets improved, because clients have a clearer understanding of the food they order. 

Some WebAR apps also contain the dish customization function. That means a client can see how, for example, a burger would look like without sauce or greenery.

Cavalli Club Restaurant & Lounge developed an AR menu that allows customers to see how a chosen dish will look like on their plates. They can also zoom in on a digital image to see more details of the order.

In our article about AR tourism, you can read about how augmented reality improves restaurant work

 

Now you found out more about using WebXR in different business fields, including retail and advertisement. This technology is just gaining popularity in business, but it already offers a personalized and entertaining shopping experience. Interactive advertisements right in a store can draw more customers’ attention to your product. And online shopping can be facilitated with technologies like virtual try-on, virtual makeup, AR projections of furniture and dishes. 

Latest Articles

October 4, 2024
Meta Connect 2024: Major Innovations in AR, VR, and AI

Meta Connect 2024 explored new horizons in the domains of augmented reality, virtual reality, and artificial intelligence. From affordable mixed reality headsets to next-generation AI-integrated devices, let’s take a look at the salient features of the event and what they entail for the future of immersive technologies. Meta CEO Mark Zuckerberg speaks at Meta Connect, Meta’s annual event on its latest software and hardware, in Menlo Park, California, on Sept. 25, 2024. David Paul Morris / Bloomberg / Contributor / Getty Images Orion AR Glasses At the metaverse where people and objects interact, Meta showcased a concept of Orion AR Glasses that allows users to view holographic video content. The focus was on hand-gesture control, offering a seamless, hands-free experience for interacting with digital content. The wearable augmented reality market estimates looked like a massive increase in sales and the buyouts of the market as analysts believed are rear-to-market figures standing at 114.5 billion US dollars in the year 2030. The Orion glasses are Meta’s courageous and aggressive tilt towards this booming market segment. Applications can extend to hands-free navigation, virtual conferences, gaming, training sessions, and more. Quest 3S Headset Meta’s Quest 3S is priced affordably at $299 for the 128 GB model, making it one of the most accessible mixed reality headsets available. This particular headset offers the possibility of both virtual immersion (via VR headsets) and active augmented interaction (via AR headsets). Meta hopes to incorporate a variety of other applications in the Quest 3S to enhance the overall experience. Display: It employs the most modern and advanced pancake lenses which deliver sharper pictures and vibrant colors and virtually eliminate the ‘screen-door effect’ witnessed in previous VR devices. Processor: Qualcomm’s Snapdragon XR2 Gen 2 chip cuts short the loading time, thus incorporating smoother graphics and better performance. Resolution: Improvement of more than 50 pixels is observed in most of the devices compared to older iterations on the market, making them better cater to the customers’ needs Hand-Tracking: Eliminating the need for software, such as controllers mandatory for interaction with the virtual world, with the advanced hand-tracking mechanisms being introduced. Mixed Reality: A smooth transition between AR and VR fluidly makes them applicable in diverse fields like training and education, health issues, games, and many others. With a projected $13 billion global market for AR/VR devices by 2025, Meta is positioning the Quest 3S as a leader in accessible mixed reality. Meta AI Updates Meta Incorporated released new AI-assisted features, such as the ability to talk to John Cena through a celebrity avatar. These avatars provide a great degree of individuality and entertainment in the digital environment. Furthermore, one can benefit from live translation functions that help enhance multilingual art communication and promote cultural and social interaction. The introduction of AI-powered avatars and the use of AI tools for translation promotes the more engaging experiences with great application potential for international business communication, social networks, and games. Approximately, 85% of customer sales interactions will be run through AI and its related technologies. By 2030, these tools may have become one of the main forms of digital communication. AI Image Generation for Facebook and Instagram Meta has also revealed new capabilities of its AI tools, which allow users to create and post images right in Facebook and Instagram. The feature helps followers or users in this case to create simple tailored images quickly and therefore contributes to the users’ social media marketing. These AI widgets align with Meta’s plans to increase user interaction on the company’s platforms. Social media engagement holds 65% of the market of visual content marketers, stating that visual content increases engagement. These tools enable the audience to easily generate high-quality sharable visual images without any design background. AI for Instagram Reels: Auto-Dubbing and Lip-Syncing Advancing Meta’s well-known Artificial Intelligence capabilities, Instagram Reels will, in the near future, come equipped with automatic dubbing and lip-syncing features powered by the artificial intelligence. This new feature is likely to ease the work of content creators, especially those looking to elevate their video storytelling with less time dedicated to editing. The feature is not limited to countries with populations of over two billion Instagram users. Instead, this refers to Instagram’s own large user base, which exceeds two billion monthly active users globally. This AI-powered feature will streamline content creation and boost the volume and quality of user-generated content. Ray-Ban Smart Glasses The company also shared the news about the extensions of the undoubted and brightest technology of the — its Ray-Ban Smart Glasses which will become commercially available in late 2024. Enhanced artificial intelligence capabilities will include the glasses with hands-free audio and the ability to provide real-time translation. The company’s vision was making Ray-Ban spectacles more user friendly to help those who wear them with complicated tasks, such as language translation, through the use of artificial intelligence. At Meta Connect 2024, again, the company declared their aim to bring immersive technology to the masses by offering low-priced equipment and advanced AI capabilities. Meta is confident to lead the new era of AR, VR, and AI innovations in products such as the Quest 3S, AI-enhanced Instagram features, and improved Ray-Ban smart glasses. With these processes integrated into our digital lives, users will discover new ways to interact, create, and communicate within virtual worlds.

September 5, 2024
Gamescom 2024: The Future of Gaming is Here, and It’s Bigger Than Ever

This year’s Gamescom 2024 in Cologne, Germany, provided proof of the gaming industry’s astounding growth. Our team was thrilled to have a chance to attend this event, which showcased the latest in gaming and gave us a glimpse into the future of the industry. Gamescom 2024 was a record-breaking conference, with over 335,000 guests from about 120 nations, making it one of the world’s largest and most international gaming gatherings. This year’s showcase had a considerable rise in attendance — nearly 15,000 people over the previous year. Gamescom 2024 introduced new hardware advances used for the next generation of video games. Improvements in CPUs and video cards, particularly from big companies in the industry like AMD and NVIDIA, are pushing the boundaries of what is feasible for games in terms of performance and graphics. For example, NVIDIA introduced the forthcoming GeForce RTX series, which promises unprecedented levels of immersion and realism. Not to be outdone, AMD has introduced a new series of Ryzen processors designed to survive the most extreme gaming settings. These technological advancements are critical as they allow video game developers to create more complex and visually stunning games, particularly for virtual reality. As processing power increases, virtual reality is reaching new heights. We saw numerous VR-capable games at Gamescom that offer players an unparalleled level of immersion. Being a VR/AR development company, we were excited to watch how technology was evolving and what new possibilities it was bringing up. The video game called “Half-Life: Alyx” has set a new standard, and it’s clear that VR is no longer a niche but a growing segment of the gaming market. Gamescom’s format proved its strength, as indicated by the fact that its two days were run in two formats. Gamescom stands out from other games exhibitions or conventions by being both a business and consumer show. This dual format enables the developers to collect feedback on their products immediately. This is especially so when meeting prospective clients during a presentation or when giving a demonstration to gamers, the response elicited is very helpful. Rarely does anyone get a chance to witness the actual implementation and real-world effect of what they have done.

September 2, 2024
How to Use Artificial Intelligence in Creating Content for RPG Games

Introduction The World of Artificial Intelligence (AI) and Its Application in Content Creation for RPG Games Recently, the world of IT technology has been actively filled with various iterations of artificial intelligence. From advanced chatbots that provide technical support to complex algorithms aiding doctors in disease diagnosis, AI’s presence is increasingly felt. In a few years, it might be hard to imagine our daily activities without artificial intelligence, especially in the IT sector. Let’s focus on generative artificial intelligence, such as TensorFlow, PyTorch, and others, which have long held an important place in software development. However, special attention should be given to the application of AI in the video game industry. We see AI being used from voice generation to real-time responses. Admittedly, this area is not yet so developed as to be widely implemented in commercially available games. But the main emphasis I want to make is on the creation and enhancement of game content using AI. In my opinion, this is the most promising and useful direction for game developers. The Lack of Resources in Creating Large and Ambitious RPG Games and How AI Can Be a Solution In the world of indie game development, a field with which I am closely familiar, the scarcity of resources, especially time and money, is always a foremost challenge. While artificial intelligence (AI) cannot yet generate money or add extra hours to the day (heh-heh), it can be the key to effectively addressing some of these issues. Realism here is crucial. We understand that AI cannot write an engaging story or develop unique gameplay mechanics – these aspects remain the domain of humans (yes, game designers and other creators can breathe easy for now). However, where AI can truly excel is in generating various items, enhancing ideas, writing coherent texts, correcting errors, and similar tasks. With such capabilities, AI can significantly boost the productivity of each member of an indie team, freeing up time for more creative and unique tasks, from content generation to quest structuring. What is Artificial Intelligence and How Can it be Used in Game Development For effective use of AI in game development, a deep understanding of its working principles is essential. Artificial intelligence is primarily based on complex mathematical models and algorithms that enable machines to learn, analyze data, and make decisions based on this data. This could be machine learning, where algorithms learn from data over time becoming more accurate and efficient, or deep learning, which uses neural networks to mimic the human brain. Let’s examine the main types of AI Narrative AI (OpenAI ChatGPT, Google BERT): Capable of generating stories, dialogues, and scripts. Suitable for creating the foundations of the game world and dialogues. Analytical AI (IBM Watson, Palantir Technologies): Focuses on data collection and analysis. Used for optimizing game processes and balance. Creative AI (Adobe Photoshop’s Neural Filters, Runway ML): Able to create visual content such as textures, character models, and environments. Generative AI (OpenAI DALL-E, GPT-3 and GPT-4 from OpenAI): Ideal for generating unique names, item descriptions, quest variability, and other content. By understanding the strengths and weaknesses of each type of AI, developers can use them more effectively in their work. For example, using AI to generate original stories or quests can be challenging, but using it for correcting grammatical errors or generating unique names and item descriptions is more realistic and beneficial. This allows content creators to focus on more creative aspects of development, optimizing their time and resources. An Overview of the Characteristics of Large Fantasy RPG Games and Their Content Requirements In large fantasy RPG games, not only gameplay and concept play a pivotal role, but also the richness and variability of content – spells, quests, items, etc. This diversity encourages players to immerse themselves in the game world, sometimes spending hundreds of hours exploring every nook and cranny. The quantity of this content is important, but so is its quality. Imagine, we offer the player a relic named “Great Heart” with over 100 attribute variations – that’s one approach. But if we offer 100 different relics, each with a unique name and 3-4 variations in description, the player’s experience is significantly different. In AAA projects, the quality of content is usually high, with hundreds of thousands of hours invested in creating items, stories, and worlds. However, in the indie sector, the situation is different: there’s a limited number of items, less variability – unless we talk about roguelikes, where world and item generation are used. A typical feature of roguelikes is the randomization of item attributes. However, they rarely offer unique generation of names or descriptions; if they do, it’s more about applying formulas and substitution rules, rather than AI. This opens new possibilities for the use of artificial intelligence – not just as a means of generating random attributes, but also in creating deep, unique stories, characters, and worlds, adding a new dimension to games. Integrating AI for Item Generation: How AI Can Assist in Creating Unique Items (Clothing, Weapons, Consumables). One of the practical examples of using AI is creating variations based on existing criteria. Why do I consider this the best way to utilize AI? Firstly, having written the story of your game world, we can set limits for the AI, providing clear input and output data. This ensures a 100% predictable outcome from AI. Let’s examine this more closely. When talking about the world’s story, I mean a few pages that describe the world, its nature, and rules. It could be fantasy, sci-fi, with examples of names, unique terminology, or characteristic features that help AI understand the mood and specifics of the world. Here is an excerpt from the text I wrote for my game world. The Kingdom of Arteria is an ancient and mysterious realm, shrouded in secrets and imbued with a powerful form of dark magic. For centuries, it has been ruled by Arteon the First, a wise and just monarch whose benevolence has brought peace and prosperity to his…



Let's discuss your ideas

Contact us