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Consulting companies, famous online medias, and business schools, like PricewaterhouseCoopers, Harvard Business Review, and MIT Sloan School of Management, have a considerable knowledge base that allows them to understand and predict some important business trends.  Explore these knowledge sources with our brief review of some recommendations on the use of extended reality in business. X For XR: A-Z of tech podcast by PricewaterhouseCoopers In the latest A-Z of tech podcast series issue by PwC, its host Louise Taggart had a conversation with specialists about the possibilities of extended reality and metaverse. Yanna Zhu, PwC XR/metaverse team worker, Dr. Alex Young, Virti founder and CEO, and Chris Fleischmann, CEO, and founder of Arthur, also took part in the podcast. The discussion members share their experiences from previous workplaces. Particularly, Dr Alex Young mentions his previous work as a doctor in Bristol, medical training for specialists, and expresses his opinion on how VR/AR can positively affect hospital work efficiency. Also, the podcast participants predict how extended reality will evolve. According to the specialists, 82% of executives think that metaverse will become a crucial part of their work in the next few years.  The full podcast transcript can be found here: https://www.pwc.co.uk/issues/intelligent-digital/transcript-x-for-xr.html  Why Every Organization Needs Augmented Reality Strategy by HBR In this article by Harvard Business Review, written by American academic Michael E. Porter and the president and CEO of PTC James E. Heppelman, you can learn why companies should apply augmented reality in their workflow. The authors of the article describe the key AR advantages and business fields where this technology can be applied.  One of the bright examples of the AR use mentioned in the article is the AR training of Boeing workers. During the training, they passed through 50 steps to assemble an aircraft wing section, that consisted of 30 parts. After the drill, the company employees completed the work 35% faster than those who trained with traditional 2D drawings and documentation. Also, 90% of those having little or no work experience at all managed to cope with the work correctly on the first try after the AR trainings.  Read the full article here: https://hbr.org/2017/11/why-every-organization-needs-an-augmented-reality-strategy  How Companies Found Amazing Ways To Use VR by Bernard Marr In this article, famous entrepreneur and Business Advisor Bernard Marr describes how modern companies use virtual reality. The article’s author mentions such business fields as design and prototype making, interaction with customers, and trainings.  One of the examples of the use of virtual reality in business presents VR solutions that allow a customer in a headset to test a digital version of a car, furniture, or kitchen utensil. In his article, Marr refers to Audi’s VR Car Showroom Experience, where a customer can try a virtual car before buying a real one. The whole article is available at the link: https://bernardmarr.com/the-amazing-ways-companies-use-virtual-reality-for-business-success/  Business Implications of XR: Webinar by Paul McDonagh-Smith During almost an hour-long webinar, Paul McDonagh-Smith, MIT Sloan School of Management Senior Lecturer, talks about the current value of the extended reality, metaverse, and other immersive technologies.  McDonagh-Smith answers three main questions about the extended reality: what is XR, why this technology is relevant, and what we think about/how we interact with XR today. According to the author of the webinar, the extended reality is relevant today because of the convergence of different trends, including: technical (reducing VR headset prices and increasing their efficiency); economical (the involvement of blockchain technologies and new ways to own NFT materials); social (improving customer communication, notably in the post-COVID period); organizational (improving the work planning process and organization of meetings with employees and customers). You can watch the full webinar here: https://exec.mit.edu/s/webinar-post/business-implications-of-extended-reality-xr-harnessing-the-value-of-ar-vr-metav-MCKUXUATA2H5CDXCWFQ6YGHSRITI    Realities and Distractions of Metaverse. Interview with Unity CEO John Riccitiello  In the one of the recent interviews, Fast Company, a famous business media, talked with Unity CEO John Riccitiello about metaverse, its possibilities and future.  Riccitiello said that many people don’t fully realize the meaning and possibilities of metaverse. They think that network is mostly about digital avatars or virtual and augmented reality. Unity CEO thinks the metaverse future belongs to 3D technologies, and 6G will be used at the end of this decade. Moreover, Riccitiello speaks about the new Unity projects in mixed reality, that will be released next year. Read the full interview here: https://www.fastcompany.com/90797940/unity-ceo-john-riccitiello-describes-the-realities-and-distractions-of-the-metaverse 

We are glad to announce that Qualium Systems has officially joined the VR/AR Association. With great hopes, we become part of the largest global association for virtual and augmented reality, which unites more than 4300 organizations. Qualium Systems is proud to be engaged in a community that uses deep knowledge, global vision, and modern technologies to change the world around for the better.

Extended reality is rapidly developing technology, and today more and more different enterprises apply XR solutions to increase their efficiency. According to P&S Intelligence, in 2021 the XR market was estimated at 28 USD billions,  and by 2030 it will be estimated at 1000 USD billions. Efficient application of new technologies requires a clear understanding of their possibilities, functions, and limitations. With no understanding, companies might face  some difficulties. Like, for example, excessive or insufficient functionality, unjustified expectations, and incorrect tasks for XR solutions.  That’s why we decided to discuss  the meaning of virtual, augmented, and mixed realities in details and what’s the difference between them. A Brief Issue Review If virtual reality completely immerses a VR headset user in digital world, augmented reality superimposes virtual elements into physical world.  Mixed reality has similar traits, that’s why MR is often combined with AR in one category,  and you can see it in our website. And sometimes, due to the similarities of two technologies, some people can’t see the difference between augmented and mixed reality, and don’t completely realize how these two technologies work.  Extended Reality As An Umbrella Term At first, let’s figure out the concept of extended reality. Extended reality is an umbrella term, which unites virtual, augmented, and mixed realities, as well as other technologies, which can be created in the future. The key common feature of technologies mentioned above is an immersion effect they create for a user and the changes in the perception of reality with digital solutions. Brief Information About Virtual Reality So, let’s begin with VR. Virtual reality is a digital space, in which a person immerses themselves, using VR goggles, and interacts with digital objects with hands, controllers, or sight. Some smartphones also provide a possibility to use virtual reality. Moreover, some models come complete with special equipment, that allows consumer use as a real VR headset. Also, in virtual reality, a user is able to communicate with other people using avatars.  “Your perception of the world can be warped,” said Phia, virtual host of YouTube channel The Virtual Reality Show, “as you realize your body responds to what it perceives as real, not necessarily what is. There’s a great video that demonstrates people using VR for the first time, where they walk a plank for atop a skyscraper. Their brains respond to the experience, thinking that it’s real, making them hesitant to walk out of the plank, despite it being an illusion.”  In business, VR is used for remote work or training, where workers learn how to handle equipment properly and communicate with customers and business partners. How Augmented Reality Works With augmented reality, digital elements are overlaid in a physical environment. This process is carried out with the help of a smartphone, tablet screen, or smart glasses. One of the very first and most popular examples of using AR is the mobile game Pokemon Go, where a player looks for digital creatures, hidden in the real world.  “A smartphone shares its location and can place a model and fix it in a space. And you can walk around this object, look from different sides. But, in fact, how does it happen? When you move to the right with the smartphone in your hands, a device changes its location with you. It can calculate its own position in relation to the digital model. So, we have an impression, that the model stays on its place, and the phone moves around it,” said Oleksii Volkov, the XR department head of our company.  Augmented reality nowadays is widely used for training, exhibitions, and marketing. Also, AR is applied for designing navigation, equipment assembly, and operating instructions.  In general, there are four types of augmented reality: AR with markers. Images and items are used as markers to activate AR on a device. The AR Watches Mobile app allows trying on NFT models of watches with bracelet marker, that can be printed and be worn on a wrist. Markerless AR. This type of the technology uses navigation, that allows AR apps to  orientate in space and place virtual objects on a location. These AR apps can use GPS, digital compass, etc. Samsung WebAR is the one of examples of markerless AR apps. AR projections. Here virtual objects are superimposed on real items, using projections. Lightform developed AR projections where houses are used as background  for showing 3D illusions, like in this video, for example. AR, that enables real object recognition algorithms. It augments or completely replaces the real object with digital data. These AR apps can also be used in healthcare, where AR projections of internal organs are superimposed on a patient’s body. Sync AR by SNAP (Surgical Navigation Advanced Platform) is a device that places digital versions of internal structures on a human body during surgery. The Way Mixed Reality Extends Real World Mixed reality, in its turn, combines physical and virtual worlds, places digital objects in reality, and allows users to interact with them. For mixed reality, you can use the same MR headsets you usually use for AR and some VR headsets, like Meta Quest Pro. According to the article on the website of Microsoft, the company which released Hololens for the first time in 2018, mixed reality is created according to such principles: Real space maps and markers, that allow to place a virtual object; A possibility to track an MR headset user’s sight, hands movement, and speech; Recreation of virtual space sounds, just like in VR; A possibility to place objects both in virtual and real spaces; A collaboration of MR headset users on the same 3D objects. Mixed reality is often used in architecture, engineering and construction, design, healthcare, and many other fields.  We can highlight two types of mixed reality: Adding virtual objects into physical world. In this case, MR really resembles AR. But in mixed reality, there are more possibilities to interact with virtual object. During TED-Talk in Amsterdam, Beerend Hierk, explained how MR works, using mixed reality…

In recent years, the extended reality is gradually becoming popular in different enterprises, including IKEA, BMW, Adidas, etc. In general, modern companies use three main types of XR: virtual, augmented, and mixed reality.  VR allows a user to immerse themselves in a digital world using a headset. In augmented reality, you can place 3D objects into the physical world. And in mixed reality, there are more possibilities to interact with these objects both in real and virtual space. More detailed information about the difference between VR, AR, and MR you can read here. Many enterprises which want to apply XR see some perspectives in these technologies. With extended reality, you can improve interaction with customers, provide a more  realistic presentation of an item online and create a safer and more effective working process. According to Statista, the XR B2C (business-to-customer) market size in 2022 is estimated at 25,2 USD billions.  Industries That Are Affected by XR The Most Mainly, the extended reality is mostly used in the following fields: Retail; Marketing; Architecture; Show business; Healthcare; Many other fields.  Sell Your Products With XR One of the most popular ways to sell items are virtual shops and AR apps that allow trying products before buying. According to statistics by PC Magazine and Statista, 61% of customers said they wanted to visualize their clothes before purchasing. Another 54% of respondents wanted to know how large purchases, like furniture, would look like before buying it.  There are some fields, where extended reality can be applied in retail. Virtual try-ons. Famous Ukrainian online cosmetic shop Notino designed its own smartphone app, where you can both buy an item and try on its digital version with  “virtual mirror” feature. Using selfie mode on a gadget camera, a user can find out how a shade of lipstick, blushes, eyeshadows, and other cosmetic products will look like. Speaking about the use of VR by famous retail network. VR Furniture Visualizer by IKEA and XR Labs is the bright example of it. This exhibition is a part of physical shops, where every customer with VR headsets can design their own digital room. At the beginning, a user types in  their contacts, chooses room type and size, and starts customizing it, from walls to furniture and decorative items. VR Furniture Visualizer is available for North Africa and Middle East shops only. Virtual shops. For example, the very first virtual shop was opened in Malaysia. VI-Mall Malaysia allows VR headset users to make virtual shopping in 150 shops, including large grocery store on the first floor. On the second floor, you can visit a digital cinema, where you can buy tickets and watch a movie in a cinema hall. On the third floor, you can see an event hall. A VR headset user can walk between the mall floors, using virtual stairs. Here you can read more information about XR in retail. Attract New Customers With XR Marketing Extended reality allows companies to encourage new and regular customers to their products and services with interesting and non-standard ways. In this case, you can not only create a recognizable brand mascot, but also make it interactive. It can draw attention of your clients and business partners during conferences and presentations. IT company Wylog designed its own corporate robot-shaped AR mascot in a mobile app. To activate the robot, you should point the camera to the horizontal plane, where you can place the digital model. The robot can walk, jump, hide, and roll into a ball. There’s also a function to change the mascot’s color in the app. Another way to apply XR in marketing is an interactive virtual advertisement. Adidas used VR experience to promote sports clothes and shoes collection TERREX. Here, in a VR headset user can climb the Delicatessen route and follow famous climbers Delaney Miller and Ben Rueck. The Delicatessen route on Corsica island is considered to be one of the hardest mountain route. With Punta du Corbi peak, the Delicatessen maximal height is almost 1400 meters above the sea.  A different successful example of VR advertisement is Happy Goggles by McDonalds. It’s a virtual reality headset you can make from Happy Meal package. The goggles have a mobile ski game Slope Stars, released with the support from Sweden National Ski Team. This Happy Meal set had limited-time release in 14 Sweden restaurants. “To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald’s Sweden has developed Happy Goggles. By re-folding the Happy Meal box, customers can create a pair of virtual-reality glasses which makes it possible to experience virtual reality with a smartphone”, McDonalds said in an official announcement. XR Makes Building Projection More Comfortable With the help of tools, provided by XR, you can simplify a building, room, and landscape designing. Also, extended reality gives architects a possibility to create a new project, considering the features of an area. And, with extended reality, you can fix serious issues in the early stages of a project. Connec2 is a bright example of the virtual platform for architects. It extends a working space with virtual reality headset. In this platform, people interact with the help of digital avatars, that accurately recreate gestures and provide high-quality sound during speaking. Connec2 does not necessarily recreate a physical office. The virtual holodeck is both a place for workers to communicate and a space to thoroughly design a new architectural project. In addition, there are some successful cases, when architects use augmented reality when they project new buildings. Therefore, with AR, you can consider the features of an area, where you want to build a house, and create more interesting and exciting presentations for colleagues and partners. DOF VR developed an AR app for making building projects and selling real estate. This app can show how a building would look both in the daytime and at night. You can also detach the digital model by layers, and develop and show every detail of the model. Using the gadget screen, the…

As we wrote in the last post, we decided to optimize the process of developing XR projects. To achieve this, we are developing a special library of features that we encounter from project to project. This decision was based on our experience of interaction with clients, which shows that the XR applications we order often contain similar features, such as 2D drawing or interaction with objects. Library structure In this post, we want to talk in more detail about the structure of our library. After all, it depends on how convenient and effective it will be to work with her. API The API of our library will contain the main logic of all features. There will be about 30 features in total, in the future we will supplement them. Platforms Implementation of features for specific platforms, such as Oculus, Pico, iOS, Android and Hololens 2 , etc. Benefits for our customers In the last post, we covered this issue in detail, now we will briefly remind you why we are doing all this and what our clients will get as a result. The speed of project development increases, as a result, it becomes possible to bring the product to market faster. The reliability and quality of the implementation of features is growing, as a result, risks, problems with the code, and testing costs are reduced. The available functionality is expanding, as a result, it becomes possible to use all the capacities of the features. Continuous improvement, as a result, the ability to receive feature updates even after the completion of the project. Conclusion The main idea of ​​our library is the development of typical features that we encounter from project to project. The library will contain the API with the core logic of the features and their implementation for specific Platforms, such as Oculus, Pico, iOS, Android and Hololens 2 , etc.

Digital technologies are actively provided in tourism, since it affects a company’s efficiency in the highly competitive market. And today, augmented reality is the one of the new tools to gain  success in the  tourism industry. The advantages and possibilities provided by AR, as well as the growing number of gadgets supporting augmented reality, are among the key factors. According to Statista, in 2022, the number of mobile AR users worldwide will hit 1.1 billion. Another favorable factor that helps to implement AR in tourism is the industry revival after the damaging COVID-19 pandemic consequences. In 2020, the number of tourists worldwide dropped significantly — only 409.5 million, compared to almost 1.5 billion tourists in 2018. But their number slightly increased last year — 446 million tourists worldwide.  Augmented Reality As Part of Smart Tourism According to the European Union definition, smart tourism is an opportunity to provide touristic services using informational and communication technologies. Augmented reality can contribute to the success of those touristic centers, which plan to attract new travelers with digital technologies. And this trend had been introduced before the COVID-19 pandemic started. For example, in South Korean city Pyeongchang, they implemented a 5G network during the Winter Olympics in 2018. With this technology, tourists could do 4K video streaming and watch VR/MR content and 360 videos.  How Augmented Reality is Used In Tourism  Imagine, you decided to travel to a distant country, with an unknown language and culture to you. Usually, traveling could take a lot of effort and nerves. But, with augmented reality, your vacation can become more interesting. Find Your Train With AR You start your journey at a train station, and you look for your train number on the arrival and departure board. In this case, augmented reality can help you get additional information about your route — just point your gadget camera on the board. This mobile app is already designed for the Zurich train station in Switzerland in 2019. In his article, Tim Schoch describes the experience of using the app. According to him, this system does not apply tracking beacons on every station, but uses image recognition system instead:  ”This solution is way more robust and could potentially be rolled out everywhere with a reasonable effort (although they currently stick to their test market in Zurich). From the recognized image they then extract the platform number. With that number and the approximate position of the phone they can then grab the live public transport data for the exact platform on that particular train station (or tram or bus stop). And finally that data gets displayed in Augmented Reality on my device using I don’t know how many sensors to place that virtual pane below a physical object”. Gamified AR Hotel Vacation When you settle in a hotel with augmented reality service, you can get more comfortable and interesting vacation experience. Using AR, the hotel administration can provide an exciting holiday with the help of virtual quests. You can pass through them if you can’t do any outdoor activities because of bad weather, poor health due to acclimatization, etc.  This year, Moxy hotel from Marriott network, launched the AR experience “Moxy Universe, Play Beyond”, where every client can participate and win some prizes. Before the check-in, a client scans a QR code, enters the program, and customizes their own avatar, that can be seen in a smartphone camera. Then, a player comes through different challenges and explores a hotel building at the same time. The main audience of the AR experience is Gen Z youth. According to Newzoo, 17% of zoomers spend their leisure time gaming. Meanwhile, only 14% of millennials play games while resting.  “Moxy Universe, Play Beyond” will be active till 31 December this year in Asian Pacific region hotels (China, Japan, Australia, South Korea etc). With AR Maps You Won’t Get Lost The last thing you want during walking streets with multiple tourist attractions is to get lost in a foreign city and spend hours looking for the way back to the hotel. For these cases, IT specialists developed AR online maps that superimpose digital signs on a physical world. Just like Google Maps AR, for example.  In her article, Amanda Zantal-Wiener described the main advantage of the augmented reality map: “The technology itself is a smaller-scale version of the “perfect world” navigation scenario above. Once the user taps a “Start AR” option within Maps, the traditional static map view is replaced by the camera’s live capture of her real-world surroundings. Using a combination of GPS/location data and Street View images collected by Google, the app is able to visually recognize where you are, and overlay an animated AR display of step-by-step directions in real time.”  And if you’re also interested in historical places located on a certain street, you can try an AR program like Florence Travel Guide. It’s an AR app which allows tourists to see information about certain historical places on a gadget screen. Translate With Augmented Reality Do you want to know, what do foreign inscriptions mean? But you didn’t have enough time to learn the language of the country you came to? Google designed Google Translate AR App that translates texts from different foreign languages from literally any surfaces, whether it’s a shop sign,  a label on a bottle of a sauce or soda drink, etc.  Did you already get some language knowledge, but still not sure about your speaking skills? And still you can’t understand what a foreign person is saying to you? This year, Google presented an AR glasses prototype that translates foreign live speech. In the video demonstration, you can see how the glasses can translate Spanish, Mandarin, and American Gesture Language to English. “What we’re working on is technology that enables us to break down language barriers. Taking years of research and Google Translate and bringing that to glasses”, said Eddie Chung, director of product management in Google. “I’m actually looking straight into your eyes, and it seems…

We know the world through our senses and perception systems. At a young age, we all learned that we have five senses: taste, touch, smell, sight and hearing. These are, however, only our most obvious sense organs. In today’s tech-driven world, we spend much time looking at screens. Computers, smartphones, and televisions have become a big part of our lives. Virtual and augmented reality are two technologies changing how we use screens, creating new and exciting interactive experiences. At Qualium Systems, our mission is to make Immersive technologies accessible and understandable for every small and large business. We are a high-end software development company creating AR/VR/MR, Mobile and Web applications for digital agencies, startups and enterprises. We provide our clients with a complete software production cycle: detailed discovery and business analysis, technical research, design, software development, QA, maintenance and support. We recently received a 5-star rated review on Clutch, a B2B ratings and reviews platform. The feedback came from Glisser, a virtual events SaaS company. We helped the client expand their development team to build the second version of their product. Our task was to convert the prototype product from an iOS and Android app into an entire web app. “Overall, working with Qualium Systems was excellent. My CTO and UX designer spent some time over in Ukraine with them and got together very well, which made things very easy. Additionally, we used email and Slack to communicate, and we had video calls once per week.” – Michael Piddock, Founder & CEO, Glisser Qualium Systems is featured as a leading company on Top Design Firms, naming us a top VR company. A sister company to Clutch, Top Design Firms compiles and organizes companies offering marketing, design, and development services. It aims to help buyers find the right company for their project. It’s always delightful to receive such a lovely review from our clients. We always drive ourselves to give quality services to our clients, and we are thrilled to see them succeed in their endeavors. We help businesses add value to their services and products with Immersive Technologies. Work with us now!

Introduction Virtual reality has already become quite popular among gamblers and has all the chances to develop this success. For example, Jeff Lende, Lucky VR Casino Founder, claims that virtual reality has a potential to become massive in gambling. “In my opinion, there’s no doubt that eventually virtual reality will be the way the vast majority of people play online casinos. Mobile VR headsets are already very affordable and many are being given away free, like the Samsung Gear VR which is bundled with the new S7 smartphone.  Mobile VR will definitely be a mass market product before high end VR and will act as a great acquisition tool for high end VR with people getting their first taste of VR using mobile”.   This opinion is confirmed by this report: in 2020, VR gambling market size was estimated at US$10.4 Billion аnd is projected to reach US$44.1 Billion by 2027.  What Virtual Reality Casino is Virtual casino is a type of online casino, which is designed in digital reality for VR headset. Virtual casinos allow gamblers with VR headsets to immerse in virtual space, which recreates the real casino and its atmosphere to the smallest detail. It’s all happening in real time, and gamers from around the world can become a user’s rivals.  There are some functions available for a gambler in virtual casino, including: realistic slot machines; virtual poker and other board games, where you can play with chips; a possibility to communicate with other players using avatars;  a possibility to see hand gestures and body movements: sounds of real casino add up to an immersive experience. Do You Have to Pay in VR Casino There are two types of VR casino:  apps, where you can win real money, and virtual experiences, where you have no possibility to win jackpot. But some apps give a gambler a possibility to communicate with other people in virtual environment, which recreates real gambling institution atmosphere. Social and Free VR Casinos Social Club VR: Casino Nights is considered to be the one of the most popular free social VR casinos. In this app, you can interact with other players, using customized avatars, and choose any game you like: blackjack, poker, roulette, Texas Holdem, etc. Poker Stars VR, released in 2018, offers gamblers a possibility to play their favorite poker in a virtual reality. The latest version of the VR app contains an update Casino One, where users can gamble in different locations, including Las-Vegas, Medieval castle, futuristic casino, Western saloon, etc. While gambling, users can also have some virtual snacks or cocktails,  and make selfies.  Blackjack Bailey is a one-player casino, where you can compete with virtual dealer, but the main purpose of the mobile VR app is training blackjack skills. After playing the game,  you can surprise your real rivals with the improved gambling skills. Real-Money VR Casinos SlotsMillion VR casino, released in 2015 for outdated VR headset Oculus Rift, is considered to be the very first casino in virtual reality. SlotsMillion VR contains more than 40 slots,  including Dracula, Gonzo’s Quest, Jack Hammer, Scarface, Starburst, and many more. Technically, Online Casino Apps isn’t a full-fledged VR casino. This app allows players to get acquainted with an interactive map and walk through virtual streets of a night city, where different real-money casino are located.   Conclusion Virtual reality opens new possibilities for gambling. Experts of the field and researches can prove that VR has all the chances to become very successful in gambling. And there’s a proper explanation of it. In maximally realistic virtual world, you can play popular casino games and interact with other participants around the world.

Introduction Augmented reality is a new technology which is applied in many fields, including architecture and design.  In 2021, The Global Augmented Reality Market grew to 22,5 USD billion. And, according to the latest research, its cost will increase to 88.4 USD billion in 2026.    In the architecture only 35% of specialists already apply at their work, at least, one kind of virtual, augmented, and mixed reality. 48% of respondents anticipate using these technologies in the next five years.  How Augmented Reality Works in Architecture & Design Augmented reality is a digital technology where elements of virtual reality are layered on real space. So, AR model of a building, interior, or landscape greatly facilitates the perception of understanding how finished project will look like.   Moreover, AR in architecture gives a possibility to see more project details which are usually unavailable on a sketch. With augmented reality, you can detect some flaws of the project in time, so you can easily avoid some serious financial and material damage. Advantages of AR in Architecture & Design Here are the main augmented reality advantages in architecture and design: A possibility to create more detailed and convincing project presentation, which extends the understanding of what the planned building should look like. For example, ARki app for Apple lets a user create a quick design of a digital version of a building, which will have a realistic look on a chosen location. With the help of AR app, you can create a 3D design of  footbridge, business center, sports complex with a stadium, and even some whole town districts. The latest version of the app contains new features, including adding annotations to your own AR project, exploding the model to show its details, and tracking the number of project views.  Using AR speeds up the designing room process. Roomscan Pro by Locometric greatly simplifies the process of measuring a room perimeter. With iPhone screen, you can measure it and create an exact room plan really quickly.  Augmented reality room design can increase a company’s income. 71% of customers said they would buy some items more often if they used augmented reality. Increasing safety during the building process. So, Gillbane Building Company was observing a 3D model of Dearborn STEM Academy in Boston through MR headset Microsoft Hololens. During the observation, the specialists found frame-length issue in the building. “Using a virtual control panel, I could also toggle different views on and off to see either a simple architectural image of the room, a more detailed structural image, or one that just showed its mechanical, electrical, and plumbing systems”, said Elizabeth Woyke, the author of the article, who tried the MR headset on.  AR Applications For Architecture and Design There are few directions, where augmented reality in architecture and design is applied. Planning Buildings AR gives a possibility to design both new buildings and the old ones that were destroyed. This summer in Chicago, the XR exhibition was held on lake Michigan shore. This digital installation recreates historical buildings from Columbian Exposition, opened by the President of the USA Grover Cleaveland in 1893. This event was organized on the 129th anniversary of the opening of the exposition.  AR Interior Design (RoomPlan API Interior Design App) This year, Apple presented RoomPlan API, designed for iPhone and iPad.  With the API, you can create a 3D version of room interior, using LiDAR. For those who aren’t familiar with the  technology, LiDAR is a special laser sensor which scans a room and creates an exact digital floor plan within the seconds. “Help customers make more informed decisions by using RoomPlan to create a floor plan of a room directly in your apps, such as real estate, e-commerce, or hospitality apps. These scans can also be the first step in architecture and interior design workflows to help streamline conceptual exploration and planning”, said in official Apple announcement. Designing Landscapes Immex Technologies designed for Apple clients the app DreamzAR for creating home landscapes. After scanning the yard perimeter, a user can choose over 2000 variants of trees, bushes, lawns, road tiles, and other kinds of decorations, available in the app database. DreamzAR too has an option to save and edit your virtual yard project. How AR Limits Work In Architecture There are some factors, which could put implementation of AR applications for architecture and design on hold: The need of high-quality Internet connection, that provides optimal work of AR; Some specialists don’t understand all the possibilities of using AR entirely due to the fact the augmented reality is the new technology; High price of software development and the equipment. MR headset Microsoft Hololens, for example, could cost from 3,500 to 5000 USD. Conclusion Augmented reality is an innovative technology, which is already applied in architecture and design. With AR, you can design convincing and comprehensible project presentation, observe its every detail, and also fix issues that can negatively affect building process.