We have released Scaling Machinery Sales with Product Twins: Solutions for Digital 3D Presentations. This new release provides insights into how manufacturers of heavy and complex equipment use Virtual Showrooms, VR/AR and Web3D across three sales scenarios: sales presentations, trade fairs, and inbound lead generation. We put the paper together because of a problem anyone selling heavy equipment knows well. A machine has to be shipped, assembled and taken apart again for every trade fair, and when a client wants to see one, the team flies out instead. A buyer on another continent may never see the machine at all. These costs are rarely added up in one place, so we did it. We went through pricing from several European fairs, transport and assembly quotes, travel budgets for demo trips, and what a demo machine costs its owner over five years, then put the same scenarios through an immersive setup and priced those too: headsets, app development, a smaller stand. At a big fair, transport and assembly alone cost several times more than the stand itself, roughly €300K against €40K. That entire line disappears when the machine travels as a 3D model. We’ve also been building our own Virtual Showroom demo. You can walk around a machine at full scale, see through its covers while it runs, switch configurations, and move between products in the catalog without leaving the session. It’s nearly finished and we’ll start showing it to clients soon. For early access to the demo or a conversation about your product line: Vlad Beleckyi, CSO — vbeleckyi@qualium-systems.com

Qualium Systems has just launched a LinkedIn newsletter, Industry Lens, authored by our Chief Strategy Officer, Vlad Beleckyi. In it, Vlad shares the ideas, observations, and hands-on experience our team has built up around spatial computing, AI, immersive technologies, and innovation in the industrial domain. Why are we doing this? Because we genuinely have something to share. Our team has worked on projects across this space, from a pilot training simulator to VR training for safety-critical environments. We’ve seen firsthand how these technologies can improve training, reduce risk, and make industrial processes safer and more efficient. The insights and examples come directly from our own experience, research, and expertise. At the same time, we keep up with the latest innovations and examine each topic in depth. What we write about Topics covered include: XR and immersive technologies in industrial environments Digital twins and simulation Human-robot collaboration and cobots AI and generative design in manufacturing Logistics and intralogistics Modernizing legacy systems Workforce transformation and reskilling Resilient and ethical supply chains Human role in Industry 5.0 Each issue is a concise, practical look at where the industry is heading and how technology is already working on real production floors today. Subscribe Don’t want to miss new issues? Subscribe to Industry Lens on LinkedIn and stay on top of Industry 5.0 trends with us.

On 28–29 April, XR EXPO brings together the people who actually build immersive technology: developers, hardware vendors, integrators, and the businesses using it in production. Our Chief Strategy Officer, Vlad Beleckyi, will be there and running live demos throughout the event. We’ll show three projects from our portfolio. The Virtual Procedure Trainer is a simulation tool for medical and technical procedures, where the priority is realistic interaction over visual polish. The Safety Training Platform puts workers through high-risk scenarios in VR: the kind that are too dangerous, expensive, or rare to rehearse on the job. The MVP Immersive Room is newer: it takes what is usually a single-user VR experience and turns it into a shared space where teams can work side by side. This event aligns closely with the company’s core areas of work. For us, the real value of XR EXPO is in the conversations: what other teams are actually shipping, where the bottlenecks still are, and what enterprises want from XR right now.