What is the metaverse and what it’s potential? Opinions of experts and consulting centers
What is the metaverse and what it’s potential? Opinions of experts and consulting centers

There are a lot of different opinions on what is metaverse and its further development. These opinions differ from skeptical to hopeful, but, anyway, some companies are already considering and building a metaverse strategy. Metaverse, for example, is gradually becoming used for remote work, entertainment, retail, etc. 

According to Influencer Marketing Hub, in 2022 the general metaverse market was estimated at more than 47 USD billion. And in 2030, the metaverse market would be estimated at more than 670 USD billion

In our new selection, we recommend reading articles by consulting centers and digital technology experts that explain metaverse meaning, share some interesting facts about the technology, and predict its development.

Beyond the hype: what businesses can really expect from the metaverse in 2023 (PricewaterhouseCoopers)

In this detailed article, the PricewaterhouseCoopers authors collected six main predictions about metaverse development. 

According to experts, businesses will be one of the main metaverse users. 80% of company executives said they planned to integrate a metaverse strategy into their businesses. Moreover, with the technology implementation, there will be new metaverse-related duties. Companies will also hire new employees like 3D artists, designers, and 3D modelers.

As PwC specialists predict, metaverse will gain or lose popularity, depending on how virtual network users will follow privacy rules and how many leaks and scams will be committed. Extended reality and artificial intelligence will also influence metaverse development. 

In every article segment, you can read some useful recommendations for enterprises that already use metaverse and related technologies.

Building a Responsible Metaverse (Paul Daugherty, Denise Zheng, Accenture)

A research report by Accenture executives Paul Daugherty and Denise Zheng describes how you can develop your own responsible metaverse. 

Daugherty and Zheng highlight three key factors that influence customers’ willingness to join the metaverse: safety, security, and privacy. 55% of respondents say the metaverse will secure personal data on the same level as social media. 

The authors explain the metaverse should be responsible and built on experiences of making mistakes and overcoming existing challenges. 

Then, Daugherty and Zheng give companies recommendations on how to build their own metaverse: 

  • designate a leader responsible for metaverse development
  • create a handbook that will contain the main rules and principles of responsible metaverse use 
  • define challenges and issues related to the technology

How the Metaverse Could Change Work (Mark Purdy, Harvard Business Review)

In the Harvard Business Review article, Mark Purdy, independent economics and technology advisor, describes how the metaverse can change the working process.

Primarily, the metaverse influences remote work. Instead of videoconferences, you can put your employees in an immersive virtual space, where they will communicate with each other, using digital avatars.

The article’s author interviewed Founder-Director NextMeet Rushpak Kypuram about the company’s virtual office and the main characteristics and advantages of remote work in the metaverse.

How the Metaverse Could Change Work (Mark Purdy, Harvard Business Review)

In the Harvard Business Review article, Mark Purdy, independent economics and technology advisor, describes how the metaverse can change the working process.

Primarily, the metaverse influences remote work. Instead of videoconferences, you can put your employees in an immersive virtual space, where they will communicate with each other, using digital avatars.

The article’s author interviewed Founder-Director NextMeet Rushpak Kypuram about the company’s virtual office and the main characteristics and advantages of remote work in the metaverse.

Value creation in the metaverse (McKinsey Digital)

A research report by McKinsey Digital describes the metaverse in detail, its importance, and the future and the profit the technology already brings to companies. 

On the web page, you can download the full version of the report in PDF. The page also contains statistics, videos, and information segments from the PDF file. 

The full report has a detailed definition of the metaverse, the directions of the metaverse investment, and how customers change their behavior and acknowledge modern technologies in their modern life. 

As experts predict, the metaverse market will be estimated at 5 USD trillion by 2030. It could be the biggest market growth in a few business fields, including retail, healthcare, manufacturing, and package goods delivery.

In addition, 95% of company executives are sure the metaverse will positively influence their business in 10 years. Today, 60% of internet users are aware of the metaverse and its main activities.

The Metaverse in 2040 (Pew Research Centre)

The Pew Research Centre article by Janna Anderson highlights the key predictions of the metaverse development up to 2040. 

According to the statistics in the article, 54% of experts think the metaverse will be fully immersive, more detailed, and will become a part of life, for at least, half-billion people or more worldwide in about twenty years. 

But the other 40% of specialists claim the metaverse will have failed to become a key part of people’s life by 2040. There are opinions that, in almost twenty years, people will use augmented and mixed reality more often than the metaverse. 

What Is a Metaverse? And Should You Be Buying In? (Jackie Wiles, Gartner)

The article by Jackie Wiles, Gartner’s content marketing director, explains what a metaverse is and whether you should invest in the technology at all.

In the beginning, the author clarifies the general metaverse concept — a virtual space, where people interact with each other with digital avatars. Wiles also presents Gartner’s statistics, claiming that, in 2026, a quarter of humankind will spend, at least, an hour in the metaverse.

Then, the author highlights the key innovations, that will make the metaverse trend:

  • Web3; 
  • spatial computing, which provides transferring experience between virtual and physical worlds; 
  • digital twin of a user;
  • digital twins of customers, that can represent a single person, a group of people, or even machines.

The metaverse is inevitable, regardless of what happens to Meta (Louis Rosenberg, Big Think)

Another article about metaverse by Louis Rosenberg, CEO and Chief scientist of Unanonimous AI, was published on Big Think. The article highlights the fact the metaverse still has potential and chance for development, not depending on whether Meta will succeed in the development and the launch of the technology. 

Rosenberg shares his own experience of visiting the Metaverse summit, where experts were talking about the technology as a part of NFT, blockchains, and Web3 Native strategies.

Rosenberg thinks the metaverse shouldn’t be defined by digital marketing strategies and companies only. In his opinion, a metaverse is a place that transforms the way how people perceive digital content. Instead of watching digital space from a device screen, a human themselves can be a part of this virtual world. 

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The wearable augmented reality market estimates looked like a massive increase in sales and the buyouts of the market as analysts believed are rear-to-market figures standing at 114.5 billion US dollars in the year 2030. The Orion glasses are Meta’s courageous and aggressive tilt towards this booming market segment. Applications can extend to hands-free navigation, virtual conferences, gaming, training sessions, and more. Quest 3S Headset Meta’s Quest 3S is priced affordably at $299 for the 128 GB model, making it one of the most accessible mixed reality headsets available. This particular headset offers the possibility of both virtual immersion (via VR headsets) and active augmented interaction (via AR headsets). Meta hopes to incorporate a variety of other applications in the Quest 3S to enhance the overall experience. 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With a projected $13 billion global market for AR/VR devices by 2025, Meta is positioning the Quest 3S as a leader in accessible mixed reality. Meta AI Updates Meta Incorporated released new AI-assisted features, such as the ability to talk to John Cena through a celebrity avatar. These avatars provide a great degree of individuality and entertainment in the digital environment. Furthermore, one can benefit from live translation functions that help enhance multilingual art communication and promote cultural and social interaction. The introduction of AI-powered avatars and the use of AI tools for translation promotes the more engaging experiences with great application potential for international business communication, social networks, and games. Approximately, 85% of customer sales interactions will be run through AI and its related technologies. By 2030, these tools may have become one of the main forms of digital communication. AI Image Generation for Facebook and Instagram Meta has also revealed new capabilities of its AI tools, which allow users to create and post images right in Facebook and Instagram. The feature helps followers or users in this case to create simple tailored images quickly and therefore contributes to the users’ social media marketing. These AI widgets align with Meta’s plans to increase user interaction on the company’s platforms. Social media engagement holds 65% of the market of visual content marketers, stating that visual content increases engagement. These tools enable the audience to easily generate high-quality sharable visual images without any design background. AI for Instagram Reels: Auto-Dubbing and Lip-Syncing Advancing Meta’s well-known Artificial Intelligence capabilities, Instagram Reels will, in the near future, come equipped with automatic dubbing and lip-syncing features powered by the artificial intelligence. This new feature is likely to ease the work of content creators, especially those looking to elevate their video storytelling with less time dedicated to editing. The feature is not limited to countries with populations of over two billion Instagram users. Instead, this refers to Instagram’s own large user base, which exceeds two billion monthly active users globally. This AI-powered feature will streamline content creation and boost the volume and quality of user-generated content. Ray-Ban Smart Glasses The company also shared the news about the extensions of the undoubted and brightest technology of the — its Ray-Ban Smart Glasses which will become commercially available in late 2024. Enhanced artificial intelligence capabilities will include the glasses with hands-free audio and the ability to provide real-time translation. 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Gamescom 2024: The Future of Gaming is Here, and It’s Bigger Than Ever

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September 2, 2024
How to Use Artificial Intelligence in Creating Content for RPG Games

Introduction The World of Artificial Intelligence (AI) and Its Application in Content Creation for RPG Games Recently, the world of IT technology has been actively filled with various iterations of artificial intelligence. From advanced chatbots that provide technical support to complex algorithms aiding doctors in disease diagnosis, AI’s presence is increasingly felt. In a few years, it might be hard to imagine our daily activities without artificial intelligence, especially in the IT sector. Let’s focus on generative artificial intelligence, such as TensorFlow, PyTorch, and others, which have long held an important place in software development. However, special attention should be given to the application of AI in the video game industry. We see AI being used from voice generation to real-time responses. Admittedly, this area is not yet so developed as to be widely implemented in commercially available games. But the main emphasis I want to make is on the creation and enhancement of game content using AI. In my opinion, this is the most promising and useful direction for game developers. The Lack of Resources in Creating Large and Ambitious RPG Games and How AI Can Be a Solution In the world of indie game development, a field with which I am closely familiar, the scarcity of resources, especially time and money, is always a foremost challenge. While artificial intelligence (AI) cannot yet generate money or add extra hours to the day (heh-heh), it can be the key to effectively addressing some of these issues. Realism here is crucial. We understand that AI cannot write an engaging story or develop unique gameplay mechanics – these aspects remain the domain of humans (yes, game designers and other creators can breathe easy for now). However, where AI can truly excel is in generating various items, enhancing ideas, writing coherent texts, correcting errors, and similar tasks. With such capabilities, AI can significantly boost the productivity of each member of an indie team, freeing up time for more creative and unique tasks, from content generation to quest structuring. What is Artificial Intelligence and How Can it be Used in Game Development For effective use of AI in game development, a deep understanding of its working principles is essential. Artificial intelligence is primarily based on complex mathematical models and algorithms that enable machines to learn, analyze data, and make decisions based on this data. This could be machine learning, where algorithms learn from data over time becoming more accurate and efficient, or deep learning, which uses neural networks to mimic the human brain. Let’s examine the main types of AI Narrative AI (OpenAI ChatGPT, Google BERT): Capable of generating stories, dialogues, and scripts. Suitable for creating the foundations of the game world and dialogues. 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An Overview of the Characteristics of Large Fantasy RPG Games and Their Content Requirements In large fantasy RPG games, not only gameplay and concept play a pivotal role, but also the richness and variability of content – spells, quests, items, etc. This diversity encourages players to immerse themselves in the game world, sometimes spending hundreds of hours exploring every nook and cranny. The quantity of this content is important, but so is its quality. Imagine, we offer the player a relic named “Great Heart” with over 100 attribute variations – that’s one approach. But if we offer 100 different relics, each with a unique name and 3-4 variations in description, the player’s experience is significantly different. In AAA projects, the quality of content is usually high, with hundreds of thousands of hours invested in creating items, stories, and worlds. However, in the indie sector, the situation is different: there’s a limited number of items, less variability – unless we talk about roguelikes, where world and item generation are used. A typical feature of roguelikes is the randomization of item attributes. However, they rarely offer unique generation of names or descriptions; if they do, it’s more about applying formulas and substitution rules, rather than AI. This opens new possibilities for the use of artificial intelligence – not just as a means of generating random attributes, but also in creating deep, unique stories, characters, and worlds, adding a new dimension to games. Integrating AI for Item Generation: How AI Can Assist in Creating Unique Items (Clothing, Weapons, Consumables). One of the practical examples of using AI is creating variations based on existing criteria. Why do I consider this the best way to utilize AI? Firstly, having written the story of your game world, we can set limits for the AI, providing clear input and output data. This ensures a 100% predictable outcome from AI. Let’s examine this more closely. When talking about the world’s story, I mean a few pages that describe the world, its nature, and rules. It could be fantasy, sci-fi, with examples of names, unique terminology, or characteristic features that help AI understand the mood and specifics of the world. Here is an excerpt from the text I wrote for my game world. The Kingdom of Arteria is an ancient and mysterious realm, shrouded in secrets and imbued with a powerful form of dark magic. For centuries, it has been ruled by Arteon the First, a wise and just monarch whose benevolence has brought peace and prosperity to his…



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